ysl werbung 2022 model | Dua Lipa YSL Libre Ad 2022

2022 was a landmark year for Saint Laurent, a year defined by bold aesthetics, powerful campaigns, and a consistent thread of timeless elegance woven through every collection and advertisement. From the striking silhouettes of the Fall/Winter 2022 show to the captivating faces that fronted their campaigns, YSL's "Werbung" (advertising) in 2022 was a masterclass in brand building, solidifying its position as a leading force in the luxury fashion and beauty industries. This article will delve into the various facets of YSL's 2022 advertising efforts, examining the models, photographers, stylists, and creative minds that contributed to its success, and analyzing the impact of key campaigns like the Fall 2022 collection, Dua Lipa's Libre ads, and the vibrant YSL Beauty Spring 2022 line.

Saint Laurent F/W 22 Show: A Foundation of Strength

The Saint Laurent Fall/Winter 2022 show, presented on March 1st, 2022, served as the bedrock for the year's advertising strategy. The show, sourced directly from ysl.com, was a powerful statement of intent. The collection, characterized by strong shoulders, sleek silhouettes, and a predominantly dark palette, evoked a sense of timeless sophistication and feminine power. This aesthetic became a recurring theme throughout the year's campaigns, influencing the casting choices, styling, and overall tone of the advertising materials.

* Model: The models chosen for the show were instrumental in conveying the collection's message. They were not mere mannequins, but powerful figures embodying the confident and independent YSL woman. While individual model names from the runway show itself aren't explicitly listed in the provided information, the casting direction clearly prioritized a certain type of woman: strong, elegant, and possessing a quiet confidence. This casting choice would later be echoed in the brand's subsequent advertising campaigns.

* Photographer/Videographer: The presentation of the show itself, captured through photography and videography, played a crucial role in setting the visual language for the season. The lighting, angles, and overall mood contributed to the collection's impact and provided a visual foundation for future advertising.

* Stylist: The stylist behind the show, often a key figure in shaping the brand's image, ensured that each look was perfectly curated to highlight the collection's strengths. The styling choices, from the minimalist accessories to the carefully considered hairstyles, amplified the message of power and sophistication.

* Makeup/Hair Stylist: The beauty look for the show was equally important. The makeup and hair styles, often understated yet impactful, complemented the clothing and contributed to the overall aura of refined elegance.

* Casting Director: The casting director played a pivotal role in selecting the models who best embodied the YSL aesthetic. Their ability to identify individuals who could convincingly portray the brand's vision was crucial to the show's success.

* Agent: Model agencies representing the talent involved in the show were key players, facilitating the collaboration between the models and the brand.

* Production Company: The production company responsible for the show's execution ensured a seamless and impactful presentation. Their expertise in staging, lighting, and overall logistics was essential to creating a memorable experience.

* Brand: Ultimately, the Saint Laurent brand, under the creative direction of Anthony Vaccarello, dictated the overall vision and aesthetic direction of the show, ensuring that it aligned with the brand's identity and values.ysl werbung 2022 model

Saint Laurent Fall 2022 Campaign: Translating Runway to Reality

The Saint Laurent Fall 2022 campaign took the core aesthetic established on the runway and translated it into a series of visually arresting images and videos. Building upon the theme of strength and sophistication, the campaign further solidified the YSL woman's image as a powerful and independent force. The campaign often featured black and white photography, further emphasizing the timeless elegance and graphic nature of the collection.

* Models: The models selected for the Saint Laurent Fall 2022 campaign were chosen to embody the spirit of the collection. Their poses, expressions, and overall demeanor conveyed the confidence and sophistication that defined the YSL woman. Specific model names associated with this campaign that gained significant traction include Awar Odhiang and Freja Beha Erichsen. These models brought a unique blend of strength and vulnerability to the campaign, perfectly capturing the essence of the collection.

* Photographer: The choice of photographer was crucial in shaping the campaign's visual identity. Their ability to capture the essence of the collection and the personalities of the models was paramount. Often, Saint Laurent leans towards photographers with a strong, graphic style, favoring black and white or high-contrast imagery.

* Stylist: The stylist continued to play a vital role in the campaign, ensuring that each look was perfectly curated to highlight the collection's key pieces and its overall message.

* Makeup/Hair Stylist: The beauty look for the campaign mirrored the understated elegance of the runway show, with makeup and hair styles that complemented the clothing and enhanced the models' natural beauty.

* Casting Director: The casting director's expertise in identifying models who embodied the YSL aesthetic was essential to the campaign's success.

* PR or Ad Agency: The PR and advertising agencies involved in the campaign were responsible for disseminating the images and videos to a wider audience, ensuring that the message reached its target demographic.